The Second Opinion
Which can turn into the third and fourth and fifth opinions are necessary when working in the design world. The above web banners are in their first stages of design and will most likely undergo a metamorphosis of sorts. They may be completely unrecognizable in a few hours.
It’s Imperative You Don’t Take This the Wrong Way…
Few things in this world are more debatable than art and creativity. Whether one person likes a design over another can be as arbitrary as milk or half and half. It’s all up to preference, and often times most people will not even be able to articulate why they prefer one thing over the other.
Because of this, there is no set path in the creative world, no one way to do the right thing. Creativity, at its core, builds on the premise of doing just the opposite of ‘following.’ Instead, out-of-the-box thinking and originality are hailed as genius.
The point being, don’t take it the wrong way when somebody tells you to go back to the drawing board with your designs. That just means you haven’t successfully honed in on the aesthetic your client likes. It also gives you the opportunity to try, try, and try again. Which, in my opinion, is the only real way to learn anything.